Jungle Of Knowledge

Do you know what one of the key secrets of success is - what makes people successful in business, sport or any other aspect of their lives? Let me come back to that in a minute.

Ever since I discovered that I wasn't invincible & that my body would fall apart over time, I've been a member of a gym. I've attended regularly over the past fifteen years & my body deterioration is almost being kept in check.

It is not that these gyms offer a poor service, on the contrary - it is because the members - "give up."

However I've always noticed a lot of new faces at the gym, a quantity of which seem to disappear over a short period of time. Most gyms & health clubs have a high turnover of members or "churn" as the marketing people like to call it. One club I know of loses around fifty members a month & has to work hard to sign up that number just for the business to stand still.

New members join to lose weight or to get fit. They then torture themselves on the rowing machines & all the other instruments of agony. If, after a few weeks of sweat & pain, they don't see any visible result - they give up.

You are probably away ahead of me on this; because the key secret of success that I mentioned earlier is this - NEVER EVER GIVE UP. This is what separates the winners from the losers in business, in sport & in life - this is what success is all about.

Whatever it is you are trying to accomplish, whatever success you need - never give up! Make mistakes - fall down - get up - fall down - but get up & try again.

If you have a mountain to climb either literally or figuratively & you reach an obstacle - don't give up. Find another way round - even go back a short distance & come at the situation from another direction.

So there you have it - If you need success remember what Winston Churchill once said - "Never - Never - Never give up!"